AI Insights · Timothy · July 2025
Top Free-to-Play iOS Games in Italy: Q2 2025 Performance
Explore the performance trends of the top free-to-play iOS games in Italy during Q2 2025, with insights on downloads, revenue, and active users from Sensor Tower.
In the second quarter of 2025, several free-to-play iOS games made significant impacts on the Italian market. Here's a closer look at their performance based on data from Sensor Tower.
Block Blast！ by Hungry Studio maintained a strong presence with weekly downloads starting at 41K and showing fluctuations, eventually settling at around 33K by the end of June. The game consistently engaged over 1M active users at the quarter's start, though this number gradually decreased to approximately 736K.
Crossword Master - Word Puzzle from Easybrain Ltd saw an impressive spike in weekly downloads, peaking at 62K in mid-April before tapering off to 7K by the end of the quarter. Revenue trends showed a gradual decline from $573 to $114, while active users peaked at 61K before decreasing sharply to 9.5K.
Vita Mahjong by Vita Studio experienced a steady increase in downloads, reaching 20K in mid-May. Weekly revenue climbed modestly, reaching $162 by the end of June. Active users were consistently around 42K, with a slight increase towards the end of the quarter.
Merge Fellas from Popa Radu showed a remarkable rise in weekly downloads, peaking at 50K in early May. Revenue also increased, reaching $339 by the end of June. The game engaged over 81K active users at its peak, maintaining a strong presence throughout the quarter.
Finally, Cookingdom by ABI GLOBAL LTD. had a notable start with 22K downloads, which gradually decreased to 5.6K by the end of June. Revenue trends showed a steady rise, peaking at $313 in mid-May. Active users initially rose to 46K but later stabilized around 25K.
For more detailed insights and data, visit Sensor Tower.
